Source: Schema.org v30.1 offline vocabulary. Official Organization definition.
What is Organization?
An organization such as a school, NGO, corporation, club, etc.
Example JSON-LD skeleton
This minimal example only identifies a Schema.org type. It is not a complete entity, a Google rich-result test, or a claim about a real business.
{
"@context": "https://schema.org",
"@type": "Organization"
}Full parent hierarchy
Each chain starts at a root type. Multiple paths are shown when Schema.org defines more than one parent. For very complex types, up to 256 paths are displayed; consult the official definition for the full graph.
- Thing → Organization
Direct parents: Thing
Child types (20)
- Airline
- Consortium
- Cooperative
- Corporation
- EducationalOrganization
- FundingScheme
- GovernmentOrganization
- LibrarySystem
- LocalBusiness
- MedicalOrganization
- NGO
- NewsMediaOrganization
- OnlineBusiness
- PerformingGroup
- PoliticalParty
- Project
- ResearchOrganization
- SearchRescueOrganization
- SportsOrganization
- WorkersUnion
Properties that accept Organization values (82)
| Property | On types | Description |
|---|---|---|
| acquiredFrom | OwnershipInfo | The organization or person from which the product was acquired. |
| affiliation | Person | An organization that this person is affiliated with. For example, a school/university, a club, or a team. |
| agent | Action | The direct performer or driver of the action (animate or inanimate). E.g. *John* wrote a book. |
| alumniOf | Person | An organization that the person is an alumni of. |
| attendee | Event | A person or organization attending the event. |
| attendees | Event | A person attending the event. |
| authenticator | MediaSubscription | The Organization responsible for authenticating the user's subscription. For example, many media apps require a cable/satellite provider to authenticate your subscription before playing media. |
| author | CreativeWork or Rating | The author of this content or rating. Please note that author is special in that HTML 5 provides a special mechanism for indicating authorship via the rel tag. That is equivalent to this and may be used interchangeably. |
| authorizedRepresentative | Organization or Product | An organization or person officially appointed to act on behalf of the manufacturer in a specific region or context. |
| bccRecipient | Message | A sub property of recipient. The recipient blind copied on a message. |
| bookingAgent | Reservation | 'bookingAgent' is an out-dated term indicating a 'broker' that serves as a booking agent. |
| branchOf | LocalBusiness | The larger organization that this local business is a branch of, if any. Not to be confused with (anatomical) [[branch]]. |
| brand | Organization or Person or Product or Service | The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person. |
| broadcastAffiliateOf | BroadcastService | The media network(s) whose content is broadcast on this station. |
| broadcaster | BroadcastService | The organization owning or operating the broadcast service. |
| broker | Invoice or Order or Reservation or Service | An entity that arranges for an exchange between a buyer and a seller. In most cases a broker never acquires or releases ownership of a product or service involved in an exchange. If it is not clear whether an entity is a broker, seller, or buyer, the latter two terms are preferred. |
| buyer | SellAction | A sub property of participant. The participant/person/organization that bought the object. |
| carrier | Flight or ParcelDelivery | 'carrier' is an out-dated term indicating the 'provider' for parcel delivery and flights. |
| ccRecipient | Message | A sub property of recipient. The recipient copied on a message. |
| claimInterpreter | Claim | For a [[Claim]] interpreted from [[MediaObject]] content, the [[interpretedAsClaim]] property can be used to indicate a claim contained, implied or refined from the content of a [[MediaObject]]. |
| composer | Event or MusicComposition | The person or organization who wrote a composition, or who is the composer of a work performed at some event. |
| contributor | CreativeWork or Event | A secondary contributor to the CreativeWork or Event. |
| copyrightHolder | CreativeWork | The party holding the legal copyright to the CreativeWork. |
| creator | CreativeWork or UserComments | The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork. |
| creditedTo | MusicRelease | The group the release is credited to if different than the byArtist. For example, Red and Blue is credited to "Stefani Germanotta Band", but by Lady Gaga. |
| customer | Invoice or Order | Party placing the order or paying the invoice. |
| department | Organization | A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe. |
| eligibleWithSupplier | FinancialIncentive | The supplier of the incentivized item/service for which the incentive is valid for such as a utility company, merchant, or contractor. |
| employmentUnit | JobPosting | Indicates the department, unit and/or facility where the employee reports and/or in which the job is to be performed. |
| endorsee | EndorseAction | A sub property of participant. The person/organization being supported. |
| endorsers | Diet | People or organizations that endorse the plan. |
| followee | FollowAction | A sub property of object. The person or organization being followed. |
| founder | Organization | A person or organization who founded this organization. |
| fundedItem | Grant | Indicates something directly or indirectly funded or sponsored through a [[Grant]]. See also [[ownershipFundingInfo]]. |
| funder | CreativeWork or Event or Grant or MonetaryGrant or Organization or Person | A person or organization that supports (sponsors) something through some kind of financial contribution. |
| grantee | DigitalDocumentPermission | The person, organization, contact point, or audience that has been granted this permission. |
| hiringOrganization | JobPosting | Organization or Person offering the job position. |
| hostingOrganization | MemberProgram or ProgramMembership | The Organization (airline, travelers' club, retailer, etc.) the membership is made with or which offers the MemberProgram. |
| importer | Product | An organization or person who imports the product into a specific market or region. |
| issuedBy | Certification or Permit or Ticket | The organization issuing the item, for example a [[Permit]], [[Ticket]], or [[Certification]]. |
| landlord | RentAction | A sub property of participant. The owner of the real estate property. |
| legislationCountersignedBy | Legislation | The person or organization that countersigned the legislation. Depending on the legal context, a countersignature can indicate that the signed authority undertakes to assume responsibility for texts emanating from a person who is inviolable and irresponsible, (for example a King, Grand Duc or President), or that the authority is in charge of the implementation of the text. |
| legislationPassedBy | Legislation | The person or organization that originally passed or made the law: typically parliament (for primary legislation) or government (for secondary legislation). This indicates the "legal author" of the law, as opposed to its physical author. |
| legislationResponsible | Legislation | An individual or organization that has some kind of responsibility for the legislation. Typically the ministry who is/was in charge of elaborating the legislation, or the adressee for potential questions about the legislation once it is published. |
| lender | BorrowAction | A sub property of participant. The person that lends the object being borrowed. |
| maintainer | CreativeWork | A maintainer of a [[Dataset]], software package ([[SoftwareApplication]]), or other [[Project]]. A maintainer is a [[Person]] or [[Organization]] that manages contributions to, and/or publication of, some (typically complex) artifact. It is common for distributions of software and data to be based on "upstream" sources. When [[maintainer]] is applied to a specific version of something e.g. a particular version or packaging of a [[Dataset]], it is always possible that the upstream source has a different maintainer. The [[isBasedOn]] property can be used to indicate such relationships between datasets to make the different maintenance roles clear. Similarly in the case of software, a package may have dedicated maintainers working on integration into software distributions such as Ubuntu, as well as upstream maintainers of the underlying work. |
| manufacturer | Product | The manufacturer of the product. |
| member | Organization or ProgramMembership | A member of an Organization or a ProgramMembership. Organizations can be members of organizations; ProgramMembership is typically for individuals. |
| memberOf | Organization or Person | An Organization (or ProgramMembership) to which this Person or Organization belongs. |
| members | Organization or ProgramMembership | A member of this organization. |
| merchant | Order | 'merchant' is an out-dated term for 'seller'. |
| offeredBy | Offer | A pointer to the organization or person making the offer. |
| organizer | Event | An organizer of an Event. |
| owner | Thing | A person or organization who owns this Thing. |
| parentOrganization | Organization | The larger organization that this organization is a [[subOrganization]] of, if any. |
| participant | Action | Other co-agents that participated in the action indirectly. E.g. John wrote a book with *Steve*. |
| performer | Event | A performer at the event—for example, a presenter, musician, musical group or actor. |
| performers | Event | The main performer or performers of the event—for example, a presenter, musician, or actor. |
| producer | CreativeWork | The person or organization who produced the work (e.g. music album, movie, TV/radio series etc.). |
| productionCompany | CreativeWorkSeason or Episode or MediaObject or Movie or MovieSeries or RadioSeries or TVSeries or VideoGameSeries | The production company or studio responsible for the item, e.g. series, video game, episode etc. |
| provider | Action or CreativeWork or EducationalOccupationalProgram or FinancialIncentive or Invoice or OfferShippingDetails or ParcelDelivery or Reservation or Service or Trip | The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. |
| publishedBy | PublicationEvent | An agent associated with the publication event. |
| publisher | CreativeWork or FinancialIncentive | The publisher of the article in question. |
| publisherImprint | CreativeWork | The publishing division which published the comic. |
| recipient | AuthorizeAction or CommunicateAction or DonateAction or GiveAction or Message or PayAction or ReturnAction or SendAction or TipAction | A sub property of participant. The participant who is at the receiving end of the action. |
| recognizedBy | Credential | An organization that acknowledges the validity, value or utility of a credential. Note: recognition may include a process of quality assurance or accreditation. |
| recognizingAuthority | MedicalEntity | If applicable, the organization that officially recognizes this entity as part of its endorsed system of medicine. |
| recordLabel | MusicRelease | The label that issued the release. |
| reviewedBy | WebPage | People or organizations that have reviewed the content on this web page for accuracy and/or completeness. |
| sdPublisher | CreativeWork | Indicates the party responsible for generating and publishing the current structured data markup, typically in cases where the structured data is derived automatically from existing published content but published on a different site. For example, student projects and open data initiatives often re-publish existing content with more explicitly structured metadata. The [[sdPublisher]] property helps make such practices more explicit. |
| seller | BuyAction or Demand or Flight or Offer or Order | An entity which offers (sells / leases / lends / loans) the services / goods. A seller may also be a provider. |
| sender | Message or ReceiveAction | A sub property of participant. The participant who is at the sending end of the action. |
| serviceOperator | GovernmentService | The operating organization, if different from the provider. This enables the representation of services that are provided by an organization, but operated by another organization like a subcontractor. |
| sourceOrganization | CreativeWork | The Organization on whose behalf the creator was working. |
| spokenByCharacter | Quotation | The (e.g. fictional) character, Person or Organization to whom the quotation is attributed within the containing CreativeWork. |
| sponsor | CreativeWork or Event or Grant or MedicalStudy or Organization or Person | A person or organization that supports a thing through a pledge, promise, or financial contribution. E.g. a sponsor of a Medical Study or a corporate sponsor of an event. |
| subOrganization | Organization | A relationship between two organizations where the first includes the second, e.g., as a subsidiary. See also: the more specific 'department' property. |
| toRecipient | Message | A sub property of recipient. The recipient who was directly sent the message. |
| translator | CreativeWork or Event | Organization or person who adapts a creative work to different languages, regional differences and technical requirements of a target market, or that translates during some event. |
| underName | Reservation or Ticket | The person or organization the reservation or ticket is for. |
| vendor | BuyAction | 'vendor' is an earlier term for 'seller'. |
| worksFor | Person | Organizations that the person works for. |
Properties usable on Organization (91)
This list includes properties whose domainIncludes names Organization or one of its ancestors. DomainIncludes is advisory; it is not an exhaustive set of permitted properties.
| Property | Expected value types | Description |
|---|---|---|
| acceptedPaymentMethod | LoanOrCredit, PaymentMethod, Text | The payment method(s) that are accepted in general by an organization, or for some specific demand or offer. |
| actionableFeedbackPolicy | CreativeWork, URL | For a [[NewsMediaOrganization]] or other news-related [[Organization]], a statement about public engagement activities (for news media, the newsroom’s), including involving the public - digitally or otherwise -- in coverage decisions, reporting and activities after publication. |
| additionalType | Text, URL | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org <a href="https://schema.org/docs/styleguide.html">style guide</a>. |
| address | PostalAddress, Text | Physical address of the item. |
| agentInteractionStatistic | InteractionCounter | The number of completed interactions for this entity, in a particular role (the 'agent'), in a particular action (indicated in the statistic), and in a particular context (i.e. interactionService). |
| aggregateRating | AggregateRating | The overall rating, based on a collection of reviews or ratings, of the item. |
| alternateName | Text | An alias for the item. |
| alumni | Person | Alumni of an organization. |
| areaServed | AdministrativeArea, GeoShape, Place, Text | The geographic area where a service or offered item is provided. |
| authorizedRepresentative | Organization, Person | An organization or person officially appointed to act on behalf of the manufacturer in a specific region or context. |
| award | Text | An award won by or for this item. |
| awards | Text | Awards won by or for this item. |
| brand | Brand, Organization | The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person. |
| companyRegistration | Certification | The official registration information of a business including the organization that issued it such as Company House or Chamber of Commerce in form of a Certification. |
| contactPoint | ContactPoint | A contact point for a person or organization. |
| contactPoints | ContactPoint | A contact point for a person or organization. |
| correctionsPolicy | CreativeWork, URL | For an [[Organization]] (e.g. [[NewsMediaOrganization]]), a statement describing (in news media, the newsroom’s) disclosure and correction policy for errors. |
| department | Organization | A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe. |
| description | Text, TextObject | A description of the item. |
| disambiguatingDescription | Text | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. |
| dissolutionDate | Date | The date that this organization was dissolved. |
| diversityPolicy | CreativeWork, URL | Statement on diversity policy by an [[Organization]] e.g. a [[NewsMediaOrganization]]. For a [[NewsMediaOrganization]], a statement describing the newsroom’s diversity policy on both staffing and sources, typically providing staffing data. |
| diversityStaffingReport | Article, URL | For an [[Organization]] (often but not necessarily a [[NewsMediaOrganization]]), a report on staffing diversity issues. In a news context this might be for example ASNE or RTDNA (US) reports, or self-reported. |
| duns | Text | The Dun & Bradstreet DUNS number for identifying an organization or business person. |
| Text | Email address. | |
| employee | Person | Someone working for this organization. |
| employees | Person | People working for this organization. |
| ethicsPolicy | CreativeWork, URL | Statement about ethics policy, e.g. of a [[NewsMediaOrganization]] regarding journalistic and publishing practices, or of a [[Restaurant]], a page describing food source policies. In the case of a [[NewsMediaOrganization]], an ethicsPolicy is typically a statement describing the personal, organizational, and corporate standards of behavior expected by the organization. |
| event | Event | Upcoming or past event associated with this place, organization, or action. |
| events | Event | Upcoming or past events associated with this place or organization. |
| faxNumber | Text | The fax number. |
| founder | Organization, Person | A person or organization who founded this organization. |
| founders | Person | A person who founded this organization. |
| foundingDate | Date | The date that this organization was founded. |
| foundingLocation | Place | The place where the Organization was founded. |
| funder | Organization, Person | A person or organization that supports (sponsors) something through some kind of financial contribution. |
| funding | Grant | A [[Grant]] that directly or indirectly provide funding or sponsorship for this item. See also [[ownershipFundingInfo]]. |
| globalLocationNumber | Text | The [Global Location Number](http://www.gs1.org/gln) (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations. |
| hasCertification | Certification | Certification information about a product, organization, service, place, or person. |
| hasCredential | Credential | A credential awarded to the Person or Organization. |
| hasGS1DigitalLink | URL | The <a href="https://www.gs1.org/standards/gs1-digital-link">GS1 digital link</a> associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a [[Product]] or an [[Organization]], and for the correct granularity. In particular, for products:<ul><li>A Digital Link that contains a serial number (AI <code>21</code>) should only be present on instances of [[IndividualProduct]]</li><li>A Digital Link that contains a lot number (AI <code>10</code>) should be annotated as [[SomeProducts]] if only products from that lot are sold, or [[IndividualProduct]] if there is only a specific product.</li><li>A Digital Link that contains a global model number (AI <code>8013</code>) should be attached to a [[Product]] or a [[ProductModel]].</li></ul> Other item types should be adapted similarly. |
| hasMemberProgram | MemberProgram | MemberProgram offered by an Organization, for example an eCommerce merchant or an airline. |
| hasMerchantReturnPolicy | MerchantReturnPolicy | Specifies a MerchantReturnPolicy that may be applicable. |
| hasOfferCatalog | OfferCatalog | Indicates an OfferCatalog listing for this Organization, Person, or Service. |
| hasPOS | Place | Points-of-Sales operated by the organization or person. |
| hasProductReturnPolicy | ProductReturnPolicy | Indicates a ProductReturnPolicy that may be applicable. |
| hasShippingService | ShippingService | Specification of a shipping service offered by the organization. |
| identifier | PropertyValue, Text, URL | The identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](/docs/datamodel.html#identifierBg) for more details. |
| image | ImageObject, URL | An image of the item. This can be a [[URL]] or a fully described [[ImageObject]]. |
| interactionStatistic | InteractionCounter | The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used. |
| isicV4 | Text | The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place. |
| iso6523Code | Text | An organization identifier as defined in [ISO 6523(-1)](https://en.wikipedia.org/wiki/ISO/IEC_6523). The identifier should be in the `XXXX:YYYYYY:ZZZ` or `XXXX:YYYYYY`format. Where `XXXX` is a 4 digit _ICD_ (International Code Designator), `YYYYYY` is an _OID_ (Organization Identifier) with all formatting characters (dots, dashes, spaces) removed with a maximal length of 35 characters, and `ZZZ` is an optional OPI (Organization Part Identifier) with a maximum length of 35 characters. The various components (ICD, OID, OPI) are joined with a colon character (ASCII `0x3a`). Note that many existing organization identifiers defined as attributes like [leiCode](https://schema.org/leiCode) (`0199`), [duns](https://schema.org/duns) (`0060`) or [GLN](https://schema.org/globalLocationNumber) (`0088`) can be expressed using ISO-6523. If possible, ISO-6523 codes should be preferred to populating [vatID](https://schema.org/vatID) or [taxID](https://schema.org/taxID), as ISO identifiers are less ambiguous. |
| keywords | DefinedTerm, Text, URL | Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property. |
| knowsAbout | Text, Thing, URL | Of a [[Person]], and less typically of an [[Organization]], to indicate a topic that is known about - suggesting possible expertise but not implying it. We do not distinguish skill levels here, or relate this to educational content, events, objectives or [[JobPosting]] descriptions. |
| knowsLanguage | Language, Text | Of a [[Person]], and less typically of an [[Organization]], to indicate a known language. We do not distinguish skill levels or reading/writing/speaking/signing here. Use language codes from the [IETF BCP 47 standard](http://tools.ietf.org/html/bcp47). |
| legalAddress | PostalAddress | The legal address of an organization which acts as the officially registered address used for legal and tax purposes. The legal address can be different from the place of operations of a business and other addresses can be part of an organization. |
| legalName | Text | The official name of the organization, e.g. the registered company name. |
| legalRepresentative | Person | One or multiple persons who represent this organization legally such as CEO or sole administrator. |
| leiCode | Text | An organization identifier that uniquely identifies a legal entity as defined in ISO 17442. |
| location | Place, PostalAddress, Text, VirtualLocation | The location of, for example, where an event is happening, where an organization is located, or where an action takes place. |
| logo | ImageObject, URL | An associated logo. |
| mainEntityOfPage | CreativeWork, URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See [background notes](/docs/datamodel.html#mainEntityBackground) for details. |
| makesOffer | Offer | A pointer to products or services offered by the organization or person. |
| member | Organization, Person | A member of an Organization or a ProgramMembership. Organizations can be members of organizations; ProgramMembership is typically for individuals. |
| memberOf | MemberProgramTier, Organization, ProgramMembership | An Organization (or ProgramMembership) to which this Person or Organization belongs. |
| members | Organization, Person | A member of this organization. |
| naics | Text | The North American Industry Classification System (NAICS) code for a particular organization or business person. |
| name | Text | The name of the item. |
| nonprofitStatus | NonprofitType | nonprofitStatus indicates the legal status of a non-profit organization in its primary place of business. |
| numberOfEmployees | QuantitativeValue | The number of employees in an organization, e.g. business. |
| owner | Organization, Person | A person or organization who owns this Thing. |
| ownershipFundingInfo | AboutPage, CreativeWork, Text, URL | For an [[Organization]] (often but not necessarily a [[NewsMediaOrganization]]), a description of organizational ownership structure; funding and grants. In a news/media setting, this is with particular reference to editorial independence. Note that the [[funder]] is also available and can be used to make basic funder information machine-readable. |
| owns | Thing | Things owned by the organization or person. |
| parentOrganization | Organization | The larger organization that this organization is a [[subOrganization]] of, if any. |
| potentialAction | Action | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. |
| publishingPrinciples | CreativeWork, URL | The publishingPrinciples property indicates (typically via [[URL]]) a document describing the editorial principles of an [[Organization]] (or individual, e.g. a [[Person]] writing a blog) that relate to their activities as a publisher, e.g. ethics or diversity policies. When applied to a [[CreativeWork]] (e.g. [[NewsArticle]]) the principles are those of the party primarily responsible for the creation of the [[CreativeWork]]. While such policies are most typically expressed in natural language, sometimes related information (e.g. indicating a [[funder]]) can be expressed using schema.org terminology. |
| review | Review | A review of the item. |
| reviews | Review | Review of the item. |
| sameAs | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website. |
| seeks | Demand | A pointer to products or services sought by the organization or person (demand). |
| serviceArea | AdministrativeArea, GeoShape, Place | The geographic area where the service is provided. |
| skills | DefinedTerm, Text | A statement of knowledge, skill, ability, task or any other assertion expressing a competency that is either claimed by a person, an organization or desired or required to fulfill a role or to work in an occupation. |
| slogan | Text | A slogan or motto associated with the item. |
| sponsor | Organization, Person | A person or organization that supports a thing through a pledge, promise, or financial contribution. E.g. a sponsor of a Medical Study or a corporate sponsor of an event. |
| subjectOf | CreativeWork, Event | A CreativeWork or Event about this Thing. |
| subOrganization | Organization | A relationship between two organizations where the first includes the second, e.g., as a subsidiary. See also: the more specific 'department' property. |
| taxID | Text | The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain. |
| telephone | Text | The telephone number. |
| unnamedSourcesPolicy | CreativeWork, URL | For an [[Organization]] (typically a [[NewsMediaOrganization]]), a statement about policy on use of unnamed sources and the decision process required. |
| url | URL | URL of the item. |
| vatID | Text | The value-added Tax ID of the organization or person with national prefix (for example IT123456789). Can also be described as [[iso6523Code]] with proper prefix. |
Practical use of Organization
Organization describes an actual company, nonprofit, group or other organization. It is useful for stating a verified name and official web presence, but it does not certify ownership or affiliation with another business.
Practical scenario
A company may operate several websites, publish blog articles and maintain social profiles. The Organization entity should represent the actual organization, rather than every tool or page as if it were a separate legal entity. Start with the verified public name and the site that belongs to the organization. If a business has a registered name that differs from its brand, confirm which value is appropriate for the particular page before publishing it. Avoid collecting unrelated social accounts merely to make the entity look more complete. Contact details should be verified against the official contact page and kept current. When a WebSite or Article points to the organization, use consistent identifiers so the relationship is understandable. Schema.org describes these relationships; it does not prove ownership or authorize a rich result.
Common mistakes to avoid
- Choose the organization that genuinely publishes or owns the content.
- Use an official website URL only if it belongs to that organization.
- Do not add social profiles or contact details unless they are verified and public.
Illustrative JSON-LD example
Example only: every placeholder must be replaced with verified, page-visible facts. This is not a complete Google rich-result implementation.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Example organization — placeholder",
"url": "https://example.com/"
}Reference: Schema.org Organization. For Google-specific eligibility, consult the official Search Gallery; Schema.org membership alone does not establish eligibility.
Schema.org vs Google
This type's presence in Schema.org is not a Google feature approval. Check our dated Google status snapshot and Google's official Rich Results Test separately.