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Schema.org property reference

url — Schema.org Property Guide

Learn the meaning of Schema.org url, which types use it and its expected value types, with official source links.

Source: Schema.org v30.1 vocabulary. Official url property definition.

What does url mean?

URL of the item.

Used on types (domainIncludes)

Expected value types (rangeIncludes)

Schema.org domainIncludes and rangeIncludes are descriptive guidance, not strict validation prohibitions. Check the official reference for updates.

How to use url correctly

A URL associated with the described thing. It may be the canonical web location for a page, product or organization.

Common mistake to avoid

Use a real absolute URL and verify that it points to the intended entity rather than an unrelated homepage.

Example property value

This snippet is illustrative and may not be sufficient markup on its own. Replace placeholders with real values.

"url": "https://example.com/"

Read the official Schema.org url definition. Google feature requirements, when relevant, must be checked separately against the official Search Gallery.

Related reference

Browse all Schema.org types and properties · Google feature support status