What is Brand?
A brand is a name used by an organization or business person for labeling a product, product group, or similar.
Example JSON-LD skeleton
This minimal example only identifies a Schema.org type. It is not a complete entity, a Google rich-result test, or a claim about a real business.
{
"@context": "https://schema.org",
"@type": "Brand"
}Full parent hierarchy
Each chain starts at a root type. Multiple paths are shown when Schema.org defines more than one parent. For very complex types, up to 256 paths are displayed; consult the official definition for the full graph.
- Thing → Intangible → Brand
Direct parents: cmns-cls:Classifier (official), Intangible
Child types (0)
No entries listed in the available snapshot.
Properties that accept Brand values (1)
| Property | On types | Description |
|---|---|---|
| brand | Organization or Person or Product or Service | The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person. |
Properties usable on Brand (17)
This list includes properties whose domainIncludes names Brand or one of its ancestors. DomainIncludes is advisory; it is not an exhaustive set of permitted properties.
| Property | Expected value types | Description |
|---|---|---|
| additionalType | Text, URL | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org <a href="https://schema.org/docs/styleguide.html">style guide</a>. |
| aggregateRating | AggregateRating | The overall rating, based on a collection of reviews or ratings, of the item. |
| alternateName | Text | An alias for the item. |
| description | Text, TextObject | A description of the item. |
| disambiguatingDescription | Text | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. |
| identifier | PropertyValue, Text, URL | The identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](/docs/datamodel.html#identifierBg) for more details. |
| image | ImageObject, URL | An image of the item. This can be a [[URL]] or a fully described [[ImageObject]]. |
| logo | ImageObject, URL | An associated logo. |
| mainEntityOfPage | CreativeWork, URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See [background notes](/docs/datamodel.html#mainEntityBackground) for details. |
| name | Text | The name of the item. |
| owner | Organization, Person | A person or organization who owns this Thing. |
| potentialAction | Action | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. |
| review | Review | A review of the item. |
| sameAs | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website. |
| slogan | Text | A slogan or motto associated with the item. |
| subjectOf | CreativeWork, Event | A CreativeWork or Event about this Thing. |
| url | URL | URL of the item. |
Schema.org vs Google
This type's presence in Schema.org is not a Google feature approval. Check our dated Google status snapshot and Google's official Rich Results Test separately.